hochblau magazine is dedicated to Austrian, German and Swiss Lifestyle. The magazine stands for an attitude to life and a full leisure time. The blau is the sky and the outdoors, the feeling of freshness and clean air. The hoch implies being high up in the mountains or also the impression of being ‘high’ and without everyday worries or troubles. The conjunction of the words gives the association of outdoors, elevation, wellness, and sense of overall well-being in one package.